AirAsia has launched a new brand campaign called “Live life unexpected”. The campaign, developed in collaboration with Entropia, seeks to inspire people to go for the unexpected, and do something new.
The campaign was launched across print media, YouTube, social media and other online platforms. Moving forward, the campaign will be rolled out across all 10 countries in ASEAN.
Supporting the year-long Visit ASEAN@50 initiative, as the ASEAN airline partner, the campaign encourages travelers to live the ASEAN experience through its network of 80 destinations. As a part of this campaign, the airline carrier will be implementing monthly promotions with low fares across all markets with the 50% flash sale to kick-start the Visit ASEAN@50 campaign.
“We are excited to roll out this campaign and invite people to explore new experiences with AirAsia. As the ASEAN airline partner for the Visit Asean@50 campaign, we hope to promote ASEAN as a single yet diverse destination to as many people as possible, ” Spencer Lee, AirAsia head of commercial said.
“Our product, the AirAsia ASEAN pass was created for the very same purpose; to enable seamless movement within this region. We are very happy to collaborate with Entropia; a partner that understands our brand values and spirit,” he added.
“AirAsia is an icon of our times. It has brought a certain freedom to a whole generation of people. Freedom to fly, freedom to be fearless, freedom to be themselves. The campaign is reflective of this spirit,” Ramakrishnan CN, partner for Entropia said.