AIG Malaysia has recently launched a campaign featuring Jaga, its 24/7 travel buddy who’s there to help if you’re looking for a hospital, lose your gadgets overseas or even, if you get into an accident in the middle of a jungle.
Watch the three series of short quirky ads of 45 seconds each produced by its agency BBDO Malaysia below:
In this spot, a lady is seen eating too much and probably contaminated food which caused a stomach upset. A call to travel buddy, Jaga and she was informed on the nearest hospital to visit during the emergency.
Meanwhile the second one shows a young man travelling overseas is busy watching and snapping photographs while watching a boxing match. In seconds, his camera got snatched away. He, who doesn’t speak much of the local language, then calls Jaga for assistance.