AIA targets Malaysian youths with Generasi Malaysia concert

AIA Bhd is once again harnessing the power of music to unite the youths of Malaysia.Hosting the AIA Generasi Malaysia Concert on 12 June this year, AIA is bringing together three of Malaysia’s internationally acclaimed music artistes to celebrate Malaysia’s unique identity. The three artistes will bring their own brand of style and perform their music in multiple languages.According to the company, “the concert gives AIA the opportunity to unite Malaysians to celebrate the unique Malaysian identity.”The AIA Generasi Malaysia Concert follows AIA’s presentation of Taylor Swift’s Red Tour in Kuala Lumpur in 2014 and the AIA K-POP Concert in 2013. This year, AIA will also launch a series of #GenerasiMalaysia photo and video campaign and contests on its Facebook page. It will collaborate with selected radio stations and publications to give the public a chance to win concert tickets, exclusive merchandise and passes to meet the artistes in person.“At AIA, we believe that music unites people. Through the AIA Generasi Malaysia Concert, we hope to bring together Malaysians from all walks of life to salute our top Malaysian music talents who have raised the profile of Malaysia on the world stage,” said AIA Bhd. CEO Bill Lisle.