Abbott tipped to appoint regional media agency

Global pharmaceuticals and health care products company Abbott is tipped to have appointed Vizeum as its media agency for Abbott Nutrition across Southeast Asian markets, sources have told Marketing.Both Vizeum and Abbott declined to comment.In an earlier article, Marketing reported that a total of eight markets were undergoing the pitching process. These markets included Taiwan, Thailand, Singapore, Philippines, Indonesia, Malaysia, India and Vietnam.In 2013, the company appointed MEC in Singapore to handle its media buying and planning for two years. According to Adex, the account was then understood to be approximately SG$6 million. Prior to that, Havas Media held the account for four years.