Fashion group finds 18 million viewers in two days

Eighteen million people in two days with what appears to be zero media spend. What brand wouldn't want that sort of attention?Fashion label Wren released a three and a half minute YouTube video two days ago asking 20 strangers to kiss each other for the first time while being filmed.The result is an awkward, yet strangely sweet video which is now being highly praised - and watched - online.Called First Kiss, the video doubles as a promotion for Wren's 2014 fall collection.http://www.youtube.com/watch?v=IpbDHxCV29A#t=107The ad was launched on YouTube two days ago and has become a social media juggernaut with close to 18 million views and 100,000 likes.Without leaving any hint on what exactly it is trying to advertise, the label leaves the couples kissing and hugging much more comfortably at the end.The agency behind the ad is Krowd.