U Mobile has officially called for a PR pitch with three agencies shortlisted, including incumbent Text100 Malaysia, Weber Shandwick and Zeno Public Relations, A+M understands. The pitch is expected to conclude by the end of first quarter this year.
A+M also understands that the telco is gearing up to call for a new pitch soon, seeking creative agency which covers its brand communications portfolio that focuses more on brand narrative as a whole.
The news comes after U Mobile appointed a slew of new appointments for its marketing services and brand communications portfolio in December 2017.
For marketing services, U Mobile named The Clan as the creative agency and re-appointed BPN as its media agency for marketing services. Meanwhile TBWA, the incumbent creative agency for postpaid segment, will be expanding its role to include creative services for enterprise communications for the telco.
The Clan’s appointment came after a pitch that included incumbent BBDO Malaysia, Ogilvy, Society and TBWA.
For brand communications specifically, U Mobile has re-appointed Brandscope Malaysia to manage the telco’s out-of-home (OOH) campaigns. Brandscope will also take on media buying and planning roles beyond OOH. The telco also awarded digital agency duties to C27, who will focus on social media content and campaign execution on Instagram.
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