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2017’s most searched brands and trends on Google in SG and MY

With the year swiftly coming to a close, it is time to rewind the highlights of the year in the region. According to Google’s annual “Year in Search” findings, Singaporeans and Malaysians alike have a shared interest in mobile devices such as the new iPhone 8 and iPhone X, as well as the SEA Games which took place in Kuala Lumpur this year.

In Singapore, taking the top spot in trending brands is Lazada Singapore. This is followed by ezbuy and Cathay Cineplexes which took the second and third place respectively. According to Google, apart from shopping sites, Singaporeans also embraced new brands and disrupters in the market such as bike-sharing service oBike and digital telco Circles.Life.

Events which drew the most interest on Google search this year included ArtBox Singapore, which took the top place. This followed by annual highlights such as Formula One which came in second place, the Singapore Night Festival (seventh) and the Chingay (eighth).

Meanwhile in trending searches, Pokemon Go continued to make an appearance this year, with Singaporeans turning to local realtime Pokemon tracker Sgpokemap for help in game. The introduction of the iPhone 8 and iPhone X also helped the two devices climb to the top of the charts at second and third place respectively.

Here’s a look at the different trends in search this year in Singapore.

Trending brands:
1. Lazada Singapore
2. ezbuy
3. Cathay Cineplexes
4. OCBC Singapore
5. Circles.Life
6. oBike
7. Golden Village
8. StarHub
9. Zalora
10. LiHo
Trending events
1. Artbox Singapore
2. Formula One
3. IT Show
4. Ed Sheeran Singapore
5. Star Awards
6. Miss Singapore
7. Singapore Night Festival
8. Chingay
9. Coldplay Singapore
10. PC Show
Trending searches
1. Sgpokemap
2. iPhone 8
3. iPhone X
4. Wonder Woman
5. Beauty and the Beast
6. Wimbledon
7. SEA Games
8. Justice League
9. Lazada Singapore
10. ezbuy

This year in Malaysia, the iPhone 8 topped the list of trending devices in Malaysia in 2017. This was according to Google’s annual “Year in Search” findings. Coming in second was iPhone X, followed by Oppo F5, Huawei Nova 2i and Huawei P10. The top 10 list of trending devices on Google search was also dominated by Asian brands, including terms such as Huawei P10, Oppo R9s, Vivo V5, Samsung Galaxy S8 and Huawei Mate 10.

Topping the list of 2017’s overall trending search terms is government financial aid programme for low income earners, BR1M. Local hit drama Hero Seorang Cinderella claimed the second spot while SEA Games 2017 came in third in trending search terms. Also in the top 10 list are local drama series Titian Cinta and SAPS NKRA, the public school exam analysis system for teachers and parents.

Meanwhile, money game operator JJ Poor to Rich topped the list of trending news topics in Malaysia, followed by petrol price Malaysia, Budget 2018, MRT Malaysia and Lembaga Getah Malaysia. Global search terms such as Hurricane Irma and Catalonia were the sixth and seventh trending news topics in the country.

Here’s a look at the different trends in search this year in Malaysia.

Trending devices
1. iPhone 8
2. iPhone X
3. Oppo F5
4. Huawei Nova 2i
5. Huawei P10
6. Oppo R9s
7. Vivo V5
8. Samsung Galaxy S8
9. Huawei Mate 10
10. Huawei P9
Trending searches
1. BR1M
2. Hero Seorang Cinderella
3. SEA Games 2017
4. Titian Cinta
6. Fast and Furious 8
7. Suamiku Paling Sweet
8. Despacito
9. Bigg Boss Vote
10. Myvi 2018
Trending News Topics
1. JJPTR (JJ Poor to Rich)
2. Petrol Price Malaysia
3. Budget 2018
4. MRT Malaysia
5. Lembaga Getah Malaysia
6. Hurricane Irma
7. Catalonia
8. Tahfiz terbakar
9. Fattah Amin-Fazura
10. Banjir di Pulau Pinang

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