Earlier this month, we celebrated International Womenâ€™s Day. In celebration of that, YouGov decided to conduct a study on the top brands local women love. The study found that Singapore Airlines, Whatsapp and Google achieved the highest Womenâ€™s Impression Scores in Singapore, outscoring Facebook and Uniqlo, which ranked fourth and fifth respectively.
Unlike other APAC countries where brands from fashion retail industry come strong in womenâ€™s mind, surprisingly, the top 10 brand list in Singapore is dominated by internet brands. The only fashion retailer brand that can make into top 10 of Singaporean womenâ€™s mind is Uniqlo.
The rankings are calculated by measuring Impression Scores on each brand among the female respondents for the twelve-month period through January 2017.
Impression scores for the brands are measured by asking, “Do you have a general positive or negative feeling about the brand?” and were filtered for female adults who are 18 or above.
Respondents were drawn from YouGovâ€™s online panels of 5 million consumers across 32 countries. YouGov BrandIndex currently covers 250 brands in Singapore.