ZUJI picks W Asia for communications campaign

ZUJI has appointed W Asia to roll out a communications campaign across Singapore. This is with a focus on building the brand’s business profile and exciting consumers through creative activation and unique partnerships. The campaign is expected to start this week.The appointment is for one year and follows a pitch which concluded in the start of 2018. It also follows the recent launch of W Enterprise Asia, a specialised arm of the agency which looks to support clients operating in the digital arena. ZUJI will join W Asia’s Enterprise arm, among other digital clients such as Foodpanda and ad tech player AppNexus.Specialised in communications for a digital age, W Enterprise looks to bring a more agile and creative brand of communications to a new breed of business whose audiences are consumers and business professionals.“We work with incredible brands that are outstanding in their fields, disrupting its industries and thinking differently. W Enterprise encapsulates this mindset, recognising a new approach to communications that can deliver real business results,” said Annabel Fox (pictured), managing director of W Asia.Read also: Zuji unveils new tagline to stand out from competitorsZuji Singapore gets cheeky with latest promo as CEO steps out