Zouk runs marketing campaign ahead of move to Clarke Quay

Known as one of Asia’s most anticipated music festivals, ZoukOut 2015 is the final installment that would be organised from local club Zouk’s famous headquarters at Jiak Kim Street in Singapore.From next year, the club will move to its new premises at entertainment precinct Clarke Quay next year.The upcoming ZoukOut festival is the 15th edition since it was conceived in 2000.The club has launched a new campaign called “Seize The Moment” to push for the event. The campaign will comprise a collection of print, onsite and digital communication channels to visually captivate the festival enthusiasts. “Seize The Moment” is also Zouk’s 2015 prelude to its move from Jiak Kim Street to Clarke Quay next year.The multi-faceted programming covers two locations – ZoukOut at Siloso Beach and Zouk at Jiak Kim Street. In December, Zouk will launch its 2016 global campaign at Jiak Kim Street which it claims is the biggest yet as it will also celebrate its silver jubilee and bring anticipation to the opening of the new club at Clarke Quay.The campaign will also bring the focus to the club-based activities on Jiak Kim Street from September to December 2015 with more than 20 events coming up in the next four months.Last year Zouk also launched an online campaign, www.save-zouk.com to save its home on Jiak Kim Street. Through the petition, the club aimed to push for its lease to be extended on Jiak Kim Street until it secures a new venue.In recent times, the club has also put much more emphasis on CRM as well as detailed data analysis for marketing efforts. With the increased focus on digital marketing and social media platforms, the club also recently shifted its view to concentrate on such channels to reach out and engage consumers.