Ogilvy Singapore has brought on board Matt Collette (pictured) as managing partner, social. Reporting to group managing director Ee Rong Chong, Collette is responsible for overseeing the growth of the agency’s social media offering through a combination of creativity and technology.
He replaces Rika Sharma, who left the agency in July this year to join Digitas as managing director. Prior to this new role, Collette was with Zeno Group Singapore for six years, with his latest role being managing director. During his tenure, he helped to establish Zeno Group Singapore’s office and was instrumental in growing the business and team through integrated social-led marketing campaigns.
He brings with him 15 years of digital and integrated marketing experience with local, regional and global brands. Collette also worked at H-Line Ogilvy in Beijing and Edelman Hong Kong. In a statement to Marketing, Zeno Group’s APAC CEO Margaret Key said a replacement has yet to be appointed.
“It feels great to be back at Ogilvy again! This time, I’m really looking forward to bring the art (creativity) and science (technology) closer together so that we can create locally impactful and globally influential work that delivers the results that clients need and consumers want,” Collette said.
Chong added that Collette has a “deep understanding” of Asia, having spent the last decade creating value for brands across the region.
“His ability to build effective teams, combined with his expertise in social media, digital, strategy, technology, planning and public relations makes him a well-rounded practitioner and champion of innovative ideas. We’re delighted to have him back in the Ogilvy family,” she added.
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