Zeno Group, a mid-sized agency under the Daniel J Edelman umbrella, has announced the opening of its office in Kuala Lumpur, Malaysia.
The award-winning global agency will be led by David Lian. Lian joins from Text 100 where he was the digital lead for the APAC region for three years, pioneering the firm’s regional social media and digital offering.
“Everyone knows that communications and marketing must modernise,” said Lian. “From my perspective, the opportunity we have at Zeno is to really define and create offerings that both meet the needs of today and the future. We are building a local team that blends the best strategic, creative and technology talent.”
Zeno Malaysia will start operation with a team of six, with plans of growth. The team will be focused on social-digital engagement, content creation and public relations.
Lian will be based in Kuala Lumpur and report to John Kerr, managing director of Zeno Asia.
“Our dedication to the ‘fearless pursuit of the unexpected’ is continuing to attract world-class talent such as David, who shares our vision of disrupting today’s communications landscape,” said Kerr of Lian’s appointment.