Zeno has appointed Ruby Fu to the newly-created position of president, Zeno China, who will beÂ responsible for establishing and expanding Zenoâ€™s presence in China, both organically and by acquisition.
Most recently, Fu was CEO of Burson-Marsteller in China and before that, spent seven years with Standard Chartered Bank in Taiwan and Hong Kong.Â Fu brings more than 30 years of experience in Greater China to her new role. In her previous corporate and agency positions, she has directed strategic planning and business development, managed a range of cross-border issues, and been instrumental in developing new market entries for clients based in the US and Europe.
Based in Beijing, Fu reports to Margaret Key, Zeno CEO Asia-Pacific.Â â€śAt this time in Chinaâ€™s history, entrepreneurs are celebrated as never before. Zeno has the great entrepreneurial spirit that this market needs and that clients look for and demand in their agencies. Iâ€™ve also been drawn to their speed and agility as a mid-sized agency, together with their highly strategic global approach, counseling clients at the highest levels,â€ť Fu said.