Jessica Lee, previously regional new business director at ZenithOptimedia APAC, has been promoted to managing director of ZenithOptimedia Hong Kong, with immediate effect.
Lee brings 15 years of industry experience with previous positions in Hong Kong and Korea. As part of her APAC new business role she was instrumental in securing several major new business wins including that of Singapore Airlines.
Mykim Chikli, CEO ZenithOptimedia Greater China, said: “Jessica is a great energetic leader who has all the expertise to lead ZenithOptimedia Hong Kong to the next level. I am confident her leadership qualities, vast industry experience and deep knowledge of the local market will help drive the transformation of the agency.
“Jessica’s focus will be on developing strategic communication solutions, digital led thinking and performance marketing.”
Commenting on the appointment, Lee added: “I am very excited to have the opportunity to lead this great team and develop the ZenithOptimedia brand in Hong Kong. This is a very exciting time for our industry and I believe our LIVE ROI proposition can drive success for our clients in Hong Kong.”