ZenithOptimedia has announced a partnership with Corbis Entertainment, giving the agency unlimited access to BEN, a branded entertainment network developed by Corbis.
In exchange, the BEN team will gain full access to insights and metrics from ZenithOptimedia.
ZenithOptimedia will be look at branded integration opportunities across BEN’s entertainment assets including films, TV series, digital platforms, music as well as celebrity properties, creating opportunities for its clients to expand into global markets.
Mathias Chaillou, managing director of Optimedia China, said the partnership with Corbis Entertainment will allow the agency to propose global properties, from China, to local brands who want to build their image outside of China.
“We see a strong and growing appetite in this field.”
Mark Owens, chief revenue officer for Corbis, added that the partnership will enable ZenithOptimedia to tap into the scale and simplicity of BEN in a new market and deliver a broader set of product integration and brand embedding opportunities that will create value for existing clients and attract new clients.
BEN is an easy-to-use, searchable technology platform that provides global brands and media planners with live, upstream access to the hottest entertainment franchises. BEN simplifies the planning, budgeting and measurement process, greatly enhancing the ability to embed brands and integrate products in content.