ZenithOptimedia hires new head for content division

ZenithOptimedia Singapore has appointed Nik Vyas as head of Newcast, the agency’s content division. The move comes as the agency looks to grow and expand its content offering.Vyas has been part of the Newcast London team for six years, where he was instrumental in the set-up and diversification of the unit into a broad range of content areas. Meanwhile, Jason Tan who is director of Newcast has recently been taking the lead role in driving the strategy and digital agenda for ZenithOptimedia Singapore office, while holding a dual portfolio of leading the Newcast team. With Vyas on board, Tan will be able to focus on driving the Singapore agenda.In his new role, Vyas will be reporting directly into Helen Lee, managing director ZenithOptimedia Singapore.Vyas said of the move: “This is a very exciting time to be joining the talented team at ZenithOptimedia Singapore. The value and power of content is increasingly understood and there are growing opportunities for creating connected campaigns that work for both brands and consumers. ”Lee added: “We are looking forward to tapping into Nik’s extensive experience. He will undoubtedly play a pivotal role in developing rich brand experiences for our clients and their consumers.”