Former Zenith Media Malaysia’s senior general manager Agha Zohaib (pictured) has joined Mindshare Pakistan as its general manager. He reports to GroupM Pakistan CEO Fouad Husain and replaces MD Kiran Khan.
A+M understands that Zohaib is responsible for growing the business and managing the agency’s profit and loss, as well as boosting the standard of Mindshare’s client leadership in the market. Zohaib is also tasked with building a technology-first culture in the agency, and training and educating teams on client leadership, strategic thinking and thought leadership.
A+M has reached out to Mindshare for comment.
Prior to his new role, Zohaib was with Zenith Media Malaysia for over three years. He first joined the agency in June 2014, and was in charge of the business strategy and development while handling major accounts such as Maybank and Celcom. During his time there, he reported to Gerald Miranda, CEO of Zenith Media Malaysia.
Before that, he was the strategy director for Havas Media since 2013. The role also saw him moving from Pakistan to be based out of Kuala Lumpur, where he was Mindshare’s head of department handling major clients including PepsiCo, Kraft Foods, Shell and GlaxoSmithKline. At Havas, Zohaib was actively involved in new business development across the region.