Zenith Media Malaysia ties up with Goals101

Zenith Media Malaysia has tied up with marketing technology venture Goals101 to leverage on its purchase-based intelligence. This is to help clients and brands optimise marketing spends through a more targeted approach.Officially starting its operations in Malaysia about three months back, Goals101 said its purchase data intelligence programme is aimed at helping brands deploy a hyper targeting approach to consumers. This includes making marketing more measurable and relevant for the brands, by helping them to intelligently select and target the most potent customers through various data cuts and proprietary machine learning algorithms.Co-founder and CEO of Goals101 Jubin Mehta said its concept of purchase behaviour driven marketing is "one of the first" being introduced in the region, and it is also in talks with some leading brands and banks in Malaysia for a possible collaboration.CEO of Zenith Media Malaysia Gerald Miranda added, the feedback from brands has been positive with the new programme giving them the opportunity to connect with relevant customer segments in a more efficient manner.