Zenith has created a new role to drive its global commerce offer and to help clients integrate their marketing and sales activities while developing profitable partnerships with online retailers.
Cassandra Stevens has been appointed to the position of global commerce director, based at Zenith‚Äôs global HQ in London. Reporting to Benoit Cacheux, global head of digital and innovation, Stevens will work across Zenith‚Äôs portfolio of global clients helping them to navigate the opportunities and complexities of commerce, ensuring that their brand experience activities along the consumer journey have a positive impact on sales and ultimately drive growth.
Bringing together Zenith‚Äôs expertise in data, technology and innovation,¬†Stevens will have responsibility for defining Zenith‚Äôs overall direction in commerce services. She will take charge of building individual commerce roadmaps for Zenith‚Äôs clients – including the development of co-op marketing strategies with retailers – and will also help Zenith‚Äôs markets to develop leading commerce solutions.
Stevens will work closely with Publicis Media‚Äôs newly launched global commerce practice to deliver Zenith‚Äôs commerce offer. The Commerce Practice provides a comprehensive capability spanning commerce strategy, media and marketplace investment, as well as content and merchandising. Cassandra will have a dotted reporting line in to Ali Nehme, Global Practice Lead, Commerce, Publicis Media.
Stevens started her career at Zenith, working on Chase‚Äôs digital business at the New York office. In 2011 she moved to London to join Zenith‚Äôs global digital team, working on Nestl√© and Toyota. She left Zenith in 2016 to become senior digital marketing manager at retailer John Lewis, before returning to take up the new Global Commerce Director role.
‚ÄúWith the increase of data and tech platforms, brands have a unique opportunity to attribute sales throughout the full consumer journey and to manage how their products are presented and sold online. As the ROI agency, Zenith is ideally placed to help revolutionise the way brands work with online retailers and develop profitable commerce strategies,‚ÄĚ said Cassandra Stevens, global commerce director, Zenith.
‚ÄúThe retail landscape is changing at a fast pace and online commerce is benefitting from huge innovation right now. Zenith‚Äôs new commerce offering will enable brands to take full advantage of this as part of their integrated communications activities, and with her digital experience on both agency and client side, Cassandra is ideally placed to lead our activities in this area,‚ÄĚ said Benoit Cacheux, global head of digital and innovation, Zenith.