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Zenith consolidates Lactalis' global media business

Zenith consolidates Lactalis' global media business

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Lactalis has picked Zenith to consolidate the media business of the dairy products corporation. Commanding 75% of Lactalis’ markets, Zenith has retained all existing markets in Europe, the Middle East and Africa, APAC and Latin America and take on 11 new ones, including Canada, the UK and the US.In Hong Kong, Zenith has retained Lactel, Président while in China, the company will continue to handle Président. Zenith will lead media communications responsibility, with global coordination run from Zenith’s headquarters in London. Zenith will now work with Lactalis both centrally and locally to deliver against the company’s growth targets.“We are absolutely delighted to become Lactalis’ master agency partner. This is a testament to our strong relationship with Lactalis and to Zenith’s approach to driving business growth as the ROI agency,” Vittorio Bonori (picutred), global brand president of Zenith, commented.

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