Zara’s biggest flagship in China shuts down

Spanish clothing and accessories retailer Zara has shut down its biggest flagship store in China.Located at Lesen Shopping Center, No.31, Zongfu Road, Chengdu, the 3-floor flagship store opened its doors at the end of 2011, with a total area of nearly 3,000 square meters.The store was reportedly closed on February 4. Its front door is now hanging a “closed” sign, telling customers to go to its stores in Ito Yokado (伊藤洋華堂) and Sino-Ocean Taikoo Li (遠洋太古里).Zara opened its first store in Hong Kong in 2004, and then expanded to the China market two years later, opening stores in 60 first-tier cities such as Beijing, Shanghai, Tianjin and Shenzhen. The brand has currently opened more than 190 stores in the country.After the rapid expansion, however, the fast fashion industry is facing a slowdown in growth as the market has become gradually saturated. Brands have begun to adjust their business or have simply closed their stores.The location previously housed LV and Dior.