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Y&R promotes two ECDs

Y&R  promoted Herbert Hernandez and Jenny Nadong to executive creative director for the Philippines and client Colgate Palmolive, respectively.

Hernandez (left) is a marketing veteran that have handled big brands that include Inbisco, Colgate-Palmolive, Nestle, Unilever, Ford, San Miguel, Smart, Foodsphere, Tanduay and Splash. He was a former creative director at DM9 JaymeSyfu and art director at JWT Manila.

Nadong (edit) comes to Y&R by way of Saatchi&Saatchi and Lowe Philippines as creative director, also touting a list of top clients including Colgate-Palmolive, Unilever, Johnson & Johnson, P & G, Mead Johnson, GSK, PLDT and Smart.

“We congratulate Herbert and Jenny on these well-deserved promotions, capping a year in which Y&R Philippines brought home its first ever Cannes Lions in 27 years; 3 Lions for long-term client Maynilad Water,” Y&R Philippines chief creative officer Badong Abesamis said.

The Lions-winning Anti-Dengue Mosquito Trap is a Do-It-Yourself project designed to help curb dengue cases in poor communities.

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