Y&R Malaysia appoints creative director

Y&R Malaysia appointed Emir Shafri as creative director, who returns to Kuala Lumpur after being promoted from the role of digital lead at Y&R Singapore.

Shafri brings with him a wealth of digital expertise, having joined Y&R in 2010 as copywriter, he rose through the ranks to head the agency’s digital division over the years. He now reports to Y&R chief creative officer, Gigi Lee.

Lee said: “Emir is truly a rising star within Y&R, having been named ‘Young Creative of the Year’ in Singapore and top creative in Southeast Asia’s ‘Young Achiever of the Year’. Awards aside, his talent and hard-work make him a huge asset to our vibrant and adventurous creative team.”

Liza Hezila, managing director of Y&R Malaysia added: “In 2014, Emir won Y&R Asia’s internal ‘Future Sparks’ competition which rewards and celebrates our best young talent from across the region. His combination of creative and digital, and track-record of winning both business and awards is truly representative of our agency’s future. Welcome back to Malaysia Emir!”


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