Y&R Indochina names new CEO

Y&R Indochina has appointed Peter Skalberg as CEOBased in Ho Chi Minh City, Skalberg will manage all Y&R’s operations in Vietnam, Cambodia, Myanmar and Laos. Y&R Indochina was launched early in 2014, as part of the network’s continued efforts to build the sub-region’s advertising industry. Skalberg also replaces Vincent Van Dessel who is stepping down as CEO Y&R Vietnam.An international business director with over 20 years’ experience in the APAC region, Skalberg started out in advertising at George Patterson Y&R in his native Australia. His agency experience spans Bates Vietnam, then Singapore, Rediffusion Y&R India and most recently McCann’s. He has worked with brands such as Nestle, Coke, GM and Heineken, having held major account and agency management and business director roles.Sanjay Bhasin, CEO Y&R Southeast Asia said: “We welcome Peter at an exciting time for Y&R in Indochina, with Y&R Vietnam having just won Agency of the Year Silver, and Y&R Yangon having won Myanmar’s first ever Cannes Lions. Peter’s extensive experience in Asia Pacific makes him the ideal choice to drive the sub-region and leverage its creative potential for our clients.”Skalberg (pictured) said:  "I am very much looking forward to returning to Vietnam and the Y&R family and helping the team strengthen, build and deliver outstanding award-winning creative ideas for our clients.”