Y&R Indochina has appointed Peter Skalberg as CEO
Based in Ho Chi Minh City, Skalberg will manage all Y&Râ€™s operations in Vietnam, Cambodia, Myanmar and Laos. Y&R Indochina was launched early in 2014, as part of the networkâ€™s continued efforts to build the sub-regionâ€™s advertising industry. Skalberg also replaces Vincent Van Dessel who is stepping down as CEO Y&R Vietnam.
An international business director with over 20 yearsâ€™ experience in the APAC region, Skalberg started out in advertising at George Patterson Y&R in his native Australia. His agency experience spans Bates Vietnam, then Singapore, Rediffusion Y&R India and most recently McCannâ€™s. He has worked with brands such as Nestle, Coke, GM and Heineken, having held major account and agency management and business director roles.
Sanjay Bhasin, CEO Y&R Southeast Asia said: â€śWe welcome Peter at an exciting time for Y&R in Indochina, with Y&R Vietnam having just won Agency of the Year Silver, and Y&R Yangon having won Myanmarâ€™s first ever Cannes Lions. Peterâ€™s extensive experience in Asia Pacific makes him the ideal choice to drive the sub-region and leverage its creative potential for our clients.â€ť
Skalberg (pictured) said:Â “I am very much looking forward to returning to Vietnam and the Y&R family and helping the team strengthen, build and deliver outstanding award-winning creative ideas for our clients.â€ť