Y&R Group Indonesia bags new accounts

Y&R Group Indonesia has landed several new business accounts such as Land Rover Indonesia and Coffee ABC Susu.The agency will be responsible for increasing Land Rover's brand presence in the country.Lisa Wijaya, chief operating officer of PT Grandauto Dinamika (GAD), which is the official distributor of Jaguar and Land Rover in Indonesia, said: “The objective is to reach out and tap the vast potential that Indonesia offers to the Land Rover marque as we launch new models this year and next. ”Earlier this year Land Rover appointed Y&R Singapore for its creative duties as the luxury SUV brand readied itself for a significant brand push into Southeast Asia. Y&R Singapore is currently responsible for the development and management of Land Rover’s marketing communications over multiple touch points including TV, print, digital engagement, activation, direct marketing and related collaterals. Y&R also currently holds the global account for Land Rover.The Coffee ABC Susu win concludes following a pitch where Y&R Group Indonesia was competing with three other agencies. These agencies were believe to be Dentsu, Grey and Ogilvy.Armando Siallagan, group brand manager, Coffee ABC Susu, said, “Indonesia’s beverage market is known to be intensely competitive, and with Y&R Indonesia’s help, we aim to lead the Coffee ABC Susu brand to the forefront of the category.”Matthew Collier (pictured), CEO of Y&R Group Indonesia added, “As Y&R Indonesia is redefining our position in market, it’s with great pride we have been appointed to such brands as Land Rover and Coffee ABC Susu, leading brands in their respective categories."