Y&R Indo names new ECD

Y&R has appointed Kittisak ‘Beer’ Poonnotok to the newly-created role of executive creative director, Y&R Indochina.Based in Ho Chi Minh City, Poonnotok will oversee creative operations across Y&R offices in Vietnam, Cambodia, Myanmar and Laos. Y&R Indochina was launched early in 2014, as part of the network’s continued efforts to build the sub-region’s advertising industry. Poonnotok also replaces Y&R Vietnam CCO, Kit Ong, and will work alongside Y&R Indochina CEO, Peter Skalberg.The Thai native’s 14-year advertising career spans some of the region’s best agency networks, including Y&R Thailand and Y&R Singapore. He returns to Y&R from BBDO Singapore where he was associate creative director.As well as having worked on major global accounts like Hewlett Packard and Western Union plus local Thai and Singapore brands, he played an integral role in numerous pitches helping to win accounts such as D-TAC Communication, Republic of Singapore Navy, Carlsberg, Accor Group and Tokio Marine Insurance.Peter Skalberg, CEO Y&R Indochina, said, “Y&R was one of the first multinational networks to commit to this vibrant sub-region by establishing an Indochina operation. We are already seeing the business benefits of this, and we welcome Poonnotok’s expertise to further leverage the significant creative potential here.”