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YouTube Malaysia Ads Awards all set to select 10 winners

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The very first "YouTube Malaysia Ads Awards" will take place on 9 December 2016 to celebrate the most outstanding winning creatives that have graced the popular video platform in the past 12-months.Earlier the same week, there will also be a special YouTube showcase and workshop event at APW, Bangsar from 6 to 8 December in conjunction with YouTube Week Malaysia 2016.YouTube Malaysia Ads Awards along with YouTube Week Malaysia are supported by the Malaysian Advertising Association (MAA) and A+M, the official content partner. Both are being held for the first time to award and celebrate the brands, content, and the many talented creators that make YouTube a daily destination for entertainment, information and education.YouTube Malaysia is proud to announce the founding jury of the very first YouTube Malaysia Ads Awards. They are, in alphabetical order:1. Ahmad Izham Omar, chief executive officer of Primeworks Studios2. Chan Woei Hern, executive creative director at ensemble IPG Mediabrands3. Eugene Chan, head of communications and marketing services of Nestle Malaysia4. Melati Abdul Hai, senior director of marketing and communications at McDonald’s Malaysia14 November 2016 was the closing date for the award entries, and to date over 400 entries have been received from 70 brands competing for the following 10 award categories:● YouTube Malaysia Ad of the Year, 2016● Finance● Retail● Travel● Consumer Goods● Tech & Telco● Best Storytelling● Best 5 Second Intro● Best Long Form Ad (2 min+)● Best Animated Ad"Great content always gets a great audience. YouTube continues to be a great platform for content creators and brands to flourish on today’s most influential video and social platform . It welcomes the new and experimental and being able to engage directly with the audience creates a virtuous cycle of watching, sharing and shaping,” said Sajith Sivanandan, managing director of Google Malaysia, Vietnam, Philippines and New Emerging Markets.With 2 out of 3 Malaysians today owning smartphones, more and more people are now watching their favorite YouTube content while on the move. In fact, 65% of Malaysians prefer to watch YouTube content on their smartphones and tablets; and that number is only going up.To be seen and heard in today’s complex media landscape, marketers need to go to where Malaysians are currently spending their time.A 2016 TNS Research and Google Malaysia study found that 16 to 34 year-old Malaysians watch more YouTube than TV on a monthly basis. Interestingly, half of the 55 to 64 year-olds surveyed are also avid YouTube watchers, making the popular video platform very much a mass media destination. YouTube is also considered more ‘sticky’, with consumers rarely watching just one video per visit.Ahmad Izham Omar, CEO of Primeworks Studios said:“I am super-stoked to be part of the judging panel for the first-ever YouTube Awards. YouTube is consistently a source of inspiration for new content ideas and a hot-bed for new creative talent destined to one day leave their mark on the world. The validation of the best creative ideas and execution of digital advertising will definitely be a catalyst to a more vibrant digital economy! This will be fun! (For me, at least).”Chan Woei Hern,ECD at ensemble IPG MediaBrands added, “Every day someone is watching something they love on YouTube. And sometimes, it’s a story told by a brand. So we’re really excited to be part of YouTube Awards MY. Let’s celebrate the creators and marketers who really believe in the power of stories!”Eugene Chan, head of communications for Nestle Malaysia also added: “YouTube has rewritten all the rules of marketing and how businesses reach out to today’s consumers. There has truly never been a more exciting time to be a brand builder. We need to cultivate a new generation of digital go-getters and brand-builders who are bold enough to adopt a “safe is not safe” approach. The inaugural Malaysia YouTube Awards makes this possible by encouraging people to challenge the status quo and to discover new storytelling frontiers. It is truly an exciting opportunity and I am looking forward the digital ‘Oscars’ of Malaysia!”Melati Abdul Hai, senior director marketing and communications at McDonald’s Malaysia said:“McDonald’s has always taken pride in playing a part in the ever-evolving consumer life, being one of the most-recognisable brand in the world. This historic YouTube Awards in Malaysia plants us in full view of the latest brand engagement and "storytelling" initiatives within Malaysia's digital sphere. We are proud to support such a wonderful initiative and lookforward to seeing the best of digital Malaysia!”For more information on YouTube Week Malaysia and the YouTube Malaysia Ads Awards, visit http://www.marketing-interactive.com/youtubeweekmalaysia/ 

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