YouTube introduces ad-free video service

YouTube has unveiled its paid subscription service, YouTube Red, where subscribers can watch videos across all of YouTube without ads, while also letting viewers save videos to watch offline on mobile devices and play videos in the background.

Google describes YouTube Red as “the ultimate YouTube experience.” The US $9.99 subscription will cover all of YouTube products, meaning YouTube, YouTube Gaming, YouTube Kids, and the newly announced YouTube Music.

The world’s biggest video site will also be the start of an original content push called “YouTube Red Original Series.” This YouTube-produced content will feature “new, original shows and movies from some of YouTube’s biggest creators.”

YouTube Red could also create a new conduit of revenue for creators. YouTube declined to share the exact terms of the split, but the company said “the vast majority” of subscription payments would go to creators.

“Consumers are embracing paid subscriptions for ad-free content at an incredible pace.” said Robert Kyncl, the company’s chief business officer.

YouTube Red will launch on 28 October.

Netflix has done well with its original content push, spawning award-winning shows like House of Cards and Orange Is the New Black, and it seems like Google is trying to replicate some of that success.

Viewers in the U.S. can try YouTube Red for free with a one month trial on 28 October.

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