Yakult appoints Kwirke to oversee its Facebook strategy

Yakult appointed digital and event technology agency, Kwirke, as its official social media partner to oversee its main social media platform on Facebook.The appointment includes developing Yakult Singapore’s social media content marketing and advertising strategies.“It is crucial that a traditional brand like Yakult places greater emphasis on its social media platforms to stay relevant. We are thrilled that Yakult believes in us to assist them to meet their social media objectives and we look forward to playing a role in strengthening their digital footprint," Helme Sarim, general manager of Kwirke said.