Yahoo announced the results of the Yahoo Emotive Brand Awards 2014-2015, to increase public awareness of quality brands and services.
Yahoo Top 3 Emotive Brand Awards went to HSBC, Ocean Park Hong Kong and Samsung Electronics Hong Kong.
The tech giant has introduced the “Spirit of Hong Kong Brand Awards” to recognise brands that have successfully lived up to, and demonstrated, the ‘Hong Kong spirit’ in their business, and the first-time winners are Fortune Pharmacal, Kee Wah Bakery and LEE KUM KEE.
For “Yahoo Best Deals Award”, which acknowledged the popularity of companies for their online deals on Yahoo’s shopping platform. The winners included Hong Kong Airlines, Hong Kong Gold Coast Hotel and Ocean Park Hong Kong.
Rico Chan, vice president general manager of Yahoo Hong Kong INSEA Sales said, “Today, all the great brands aim for customers’ hearts and strive to achieve business goals by forging personal and meaningful bonds with customers.”
The award ceremony presented more than 80 Emotive Brand Awards from 26 industry categories, where the winning brands were selected by netizens through online voting.