XL Axiata picks Lion & Lion for digital duties

XL Axiata has appointed Lion & Lion for digital duties effective January 2019. The new partnership will see Lion & Lion developing and executing XL Axiata’s digital engagement strategy, creative development and social content.Frinzy Zulkarnain, group head of customer and brand experience, said the strategic and integrated proposal that Lion & Lion presented was "impressive".  "The team showed a deep understanding of the telecommunications landscape in Indonesia and their impact-driven approach to digital marketing is exactly what we need to further grow the network brand, XL Axiata, to become the most preferred data connectivity provider by 2020,” Zulkarnain added.Steven Ghoos, Lion & Lion's managing director said, “The team and I are truly excited to work with XL Axiata. Within the telco industry in Indonesia, XL Axiata has the strong value proposition of data speed and stability, which are important to stay connected in the world's largest archipelago. We are excited to work with this forward-thinking brand and drive campaigns for Indonesia's highly connected digital consumers.”(Photo courtesy: 123RF)