Xerox appoints CMO

Xerox has appointed John Kennedy (pictured) as chief marketing officer and vice president of the corporation.

Kennedy joins Xerox from IBM, where he was vice president, global business services, responsible for marketing and demand generation for the company’s business services division. At IBM, Kennedy served in a number of senior marketing, sales and strategy roles in both the US and Asia-Pacific.

Before joining the company in 1996, Kennedy was with Procter & Gamble and started his career with NationsBank (now Bank of America).

“Kennedy brings a global view and a proven track record of success changing brand perception and driving strategic business results through integrated marketing and communications,” Hervé Tessler, senior vice president and president of Corporate Operations, Xerox said. Tessler added that Kennedy was a natural choice to lead its efforts in the digital age and to strengthen and broaden the Xerox brand around the world.

“Xerox holds a unique place in the market as it transforms to a services-led, technology-driven company committed to helping clients focus on their core business,” Kennedy said.

“This is a great opportunity to be part of an iconic brand and build upon the company’s strategy to create effective and meaningful connections with customers.”


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