Newly-formed creative, data and technology agency Wunderman Thompson has bolstered its senior leadership for China, Taiwan, and Hong Kong.
After 10 years with Wunderman China, Bryce Whitwam will be stepping down as Greater China CEO. Wunderman Thompson China will be headed up by Shanghai-based new CEO Carter Chow who joined the network from McCann late in 2016, with over 24 years’ experience in China’s fast-changing advertising industry.
Wunderman Thompson Taiwan will be led by Taipei-based new managing director Evan Teng and new managing partner Jill Chang. Teng has led the agency to win numerous awards. While Chang has 25 years’ experience in marketing communications, CRM, digital and B2C business including extensive stints client-side at Cerebos, and as general manager of OgilvyOne Worldwide Taiwan.
At recently-launched Wunderman Thompson Hong Kong, Matthew Parry has been appointed as managing director, with Hong Kong native Maggie Tong as managing partner. Parry returned to Hong Kong at the beginning of 2019, having been promoted from his position as business director & business unit general manager at JWT Shanghai.
While Tong’s 20 years of industry experience spans 10 years as an IT professional followed by 10 years in digital marketing, first with Agenda and then Wunderman Hong Kong.
Annette Male, Wunderman Thompson APAC, said, “Bringing together these leadership teams for Greater China is a great example of how our new agency, Wunderman Thompson, is combining creativity and data and technology talents not just in APAC, but worldwide. We truly thank Bryce for his contribution to our business in Greater China, and we wish him the very best for his future ventures.”