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Wunderman Thompson HK brings in Noel Yuen to lead HSBC business

Wunderman Thompson HK brings in Noel Yuen to lead HSBC business

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Wunderman Thompson Hong Kong has appointed Noel Yuen to lead its HSBC business with immediate effect.

In her new position, Yuen will lead the team to deliver work across HSBC’s retail banking business and will report to Matthew Parry, managing director of Wunderman Thompson Hong Kong.

Commenting on the appointment, Parry said, "I am delighted that Yuen is joining us to lead our HSBC relationship. She will bring a potent mix to the agency: experience in working with some of Hong Kong’s most iconic brands, a spirit of collaboration, and a desire to do the very best work for her clients. Her appointment represents our intention at Wunderman Thompson to bring together the best and brightest talent.”

Possessing more than 16 years of experience in the industry, Yuen has joined Wunderman Thompson from Uth Creative Group, where she pitched for and won the AIA, MTR, AlipayHK, and CLP accounts in addition to running the CSL, Dove, Optical 88, and Mannings accounts. Prior to that, she was a business director at DDB, leading the McDonald’s account.

“I am thrilled to join Wunderman Thompson, and to be working with HSBC. I’m proud to lead a team who will partner with one of the most progressive brands in Hong Kong, and the world," said Yuen.

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