Wunderman SG gets new GM

Wunderman Singapore has named Steven Power as general manager.Reporting into Nimesh Desai, who was recently promoted to the role of managing director for Wunderman Southeast Asia, Power takes on leadership of the Singapore team and will also work closely with Comwerks, a Wunderman company.His focus includes further fortifying digital, data analytics and CRM offering for of global and regional clients such as Microsoft, Xbox, Shell and other key brands.Power has previously held various senior positions at McCann and MRM Worldwide and worked across a range of brands such as Exxon Mobil, Nestle, Unilever, Motorola and Microsoft.Commenting on the appointment, Desai said: “Steven is highly knowledgeable in the realm of digital, data as well as CRM and I am excited for our clients, and the team in Singapore, to leverage on his solid experience to continue our success in the market.”