Wunderman SG fills CEO spot with former Accenture Digital lead

Wunderman has named former Accenture digital executive, Shannon Dix, as CEO of Wunderman Singapore. Dix (pictured) will report to Wunderman APAC chief executive officer Caspar Schlickum.

Dix brings two decades of marketing, digital, and technology experience, having built teams and run businesses in Singapore, China, Hong Kong, Taiwan and Australia. Throughout his career, Dix has worked with clients such as Unilever, Mars, McLaren, Volvo, Moet Hennessy, Emirates and HTC, across industry verticals such as CPG, Automotive, Travel and Tech.

Dix joins Wunderman from Accenture Digital where he led the consultancy’s ASEAN digital hub based in Singapore. Prior to Accenture Digital, Dix served as Director of global clients at Publicis.Sapient in China, where he helped evolve, transform, and reposition Publicis.Sapient to be an experience-led and digital transformation offering agency.

Dix will be supported by Singapore chief operating officer Nimesh Desai, who will also continue to manage the integration of Wunderman’s business in Southeast Asia, and take on additional responsibility developing Wunderman’s fast growing ecommerce capability in the region.

Caspar Schlickum CEO of Wunderman Asia Pacific said: “We are very excited to welcome Dix to the Wunderman leadership team in Singapore and the APAC region. Dix joins us at a pivotal time for our business as we continue to bring together the top talent in the industry to deliver a Creatively Driven, Data Inspired business in the region.”

Dix added, “With our industry going through significant change and clients demanding a more complete and agile way of working, Wunderman is uniquely placed to deliver on this and more.  I couldn’t be more excited to lead and shape the future of Wunderman in Singapore and our industry here.”


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