Geoffrey Wu, e-commerce and social media at the Mandarin Oriental, will take up a role with Integrated Hospitality Management to take charge of all PR, advertising and media relationships.
Integrated Hospitality Management (IHM), owner of Posto Pubblico and the newly launched Cantopop, plans to unveil its third property Linguini Fini soon. Wu will work across all three restaurants as well as IHM’s Homegrown Foods & Commune Bakery.
In his new role he will continue his foray into social media, with IHM said to be eyeing opportunities in the new media space. The director of communications role is a new role for IHM as it seeks to bring marketing consistency to all its restaurants and wholesale business units.
Wu said he was thrilled with the new opportunity. “My background and passion has always been with the food and beverage side and I am thrilled to once again be working in an area which I truly have passion in,” he said.
He starts his new role with IHM from 8 June.