After launching digital editions for Japan, India and Mainland China, The Wall Street Journal Asia has rolled out a dedicated portal for Hong Kong users.
A dedicated WSJ.com/hk will feature business, financial and lifestyle news relevant to those living and working in Hong Kong. A video and a Hong Kong-focused finance blog called Exchange will also form part of its offering.
Christine Brendle, publisher of The Wall Street Journal Asia and managing director of Dow Jones & Company in Asia Pacific, said the move builds on its strategy to localise and digitise content in Asia Pacific.
“Readers are turning to our digital offerings in ever-greater numbers in the region and this provides advertisers with more opportunities to connect with this highly influential, affluent and mobile audience,” she added.
The Journal’s move comes just weeks after The Economist announced local advertising editions for Hong Kong and Singapore markets in a bid to grow its local advertising revenue.