The Wall Street Journal has rolled out its WSJ+ exclusive subscriber membership program to international markets, offering tailored events, experiences and offers to its subscriber base.
Launched last September to US subscribers with a host of hand-picked offers and invitation-only events, WSJ+ will now roll out across Asia with the aim of bringing The Journal’s content to life.
Past WSJ+ events have featured top WSJ editors and the likes of US basketball star Russell Westbrook and former Federal Reserve Governor Jeremy Stein, along with newsroom tours and private film screenings.
Early partners in Asia include the Hong Kong International Film Festival, Singapore Repertory Theatre, Viceroy Bali, in addition to The Ritz-Carlton and Uber.
“We’ve had an outstanding response from WSJ+ members since we launched in the U.S. last September, and the roll-out of this, the first ever global program, means subscribers around the world can benefit from our rich and varied offerings, wherever they happen to be,” said Katie Vanneck-Smith, chief customer officer and global managing director of Dow Jones.
“Affinity with our brand and journalists is the bedrock of our engagement with readers, and it’s an invaluable key to cultivating a powerful membership community”.