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WPP’s Scott Spirit heads to start-up Eureka AI

WPP’s former chief digital officer Scott Spirit (pictured) has joined Eureka AI as managing director, business development. In his new role, he is responsible for driving the business development and commercial success of Eureka’s product portfolio.

Eureka helps companies solve the universal problem of how to reach the right customer with the right offer at the right time, using real-time mobile data. Its CEO is Benjamin Soemartopo and the company also has offices in Indonesia and the US.

Spirit recently left the network after more than 15 years. Based in Singapore, he held the chief digital officer role for over three years. His role was an extension of the chief strategy officer role, which he held for more than seven years, covering digital strategy, coordination of digital resources for clients, investments, oversight of partner relations and the continued success of Stream and other events.

As chief strategy officer, he was responsible for global corporate strategy at WPP in areas such as geography/markets, disciplines, M&A and Investments, country management, global client coordination and business development.

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