WPP-Sitecore alliance formed to reduce complexity and cost

WPP and experience management software company Sitecore have partnered up to form the WPP-Sitecore Alliance. The alliance aims to deliver digital solutions that reduce complexity and cost, as well as produce greater and faster return on marketing investment.The WPP-Sitecore Alliance brings together the network's existing Sitecore partners - AKQA, Cognifide, Globant, Mirum, Ogilvy, POSSIBLE, VML, and Wunderman - forming a single team to work with Sitecore's product, sales and support teams, to develop innovative and personalised customer experiences. The move will further enable collaborations between the eight agencies and Sitecore, in a bid to boost customer experiences across all digital touchpoints.Sitecore recently unveiled the Sitecore Experienced Cloud, which provides a range of content management, digital marketing and commerce tools. The Sitecore Experience Cloud will also offer continuously optimised experiences, new approachs for collecting customer data and real-time insights using machine learning.“WPP is committed to working with marketing technology leaders to extend our offering, enabling our companies to provide businesses with the resources and support they need to connect with increasingly digital consumers. The organisation of our combined resources is critical to delivering on this mission," Scott Spirit, WPP’s chief digital officer, said.“We’re thrilled to be partnering with WPP to expand the number of brands that are using Sitecore technology to deliver a more personalised, contextual customer experience. Marketers and digital teams will greatly benefit from the expertise and capabilities the WPP-Sitecore Alliance now has to offer,” Mark Zablan, chief revenue officer for Sitecore, said.Read also:WPP to consolidate 5 brand consultancies to form global brand agencyADK versus WPP: A breakdown of the statements exchanged so farEquity firm Bain Capital expresses interest in buying WPP ad agency ADKWPP names merged MEC-Maxus entity WavemakerWPP: Despite financial slump, consultancies not a threat