Publicis One agency Saatchi & Saatchi Arachnid has appointed industry-veterans Wong Sen Kiat (pictured left) and Ng Teck Yew (pictured right) as creative director and creative director of art and design respectively. They both have 17 years of experience in the industry.
Wong has been tasked with leading the creative department and bringing a shift in the agency’s creative culture by integrating storytelling into the agency’s strategy. He was previously from Naga DDB for five years, where he led the Digi creative team. His other experience includes Leo Burnett, BBDO, Publicis and JWT, working with clients such as Maxis, Celcom, HSBC, Citibank, PETRONAS, BMW, Ford and Proton.
Ng was previously creative group head at McCann Worldgroup Kuala Lumpur, where he spent five years prior to joining Saatchi & Saatchi Arachnid. He has worked with brands such as Nike, Petronas, Toyota, Huawei and Nestle. Ng began his creative journey at The One Academy, following his valuable experience at Wieden + Kennedy Shanghai and Agenda Kuala Lumpur.
“We’re living in a digital age, but stories and emotion are still the driving force behind people’s decisions. I’m relishing the opportunity to build on Saatchi & Saatchi Arachnid’s digital expertise, and enhance the work with stories that build businesses,” Wong said.
“I aim to win clients over with our brand of creative solutions and convince them that being brave can lead to engaging brand campaigns,” Ng said.
“We are ecstatic to have both Sen Kiat and Teck Yew on board. This marks a new chapter for us as the only full-service agency with digital at its heart. Increasingly, clients are looking for more than what traditional or digital agencies can offer. We want to be that agency, one that transcends touch points or silos,” David Soo, Saatchi & Saatchi Arachnid managing director, said.