The Malaysian Women’s Weekly magazine has launched its new website – womensweekly.my – to extend its reach and influence as a multi-platform media that not only encompasses print, but also digital.
The website content ranges from feature-length stories and news tidbits, to behind-the-scenes videos and an extensive recipes library. In addition to that, it will provide entertainment news, style inspiration, beauty tips as well as advice on health, career, family and relationships.
The website will feature real-life stories on Malaysian women.
With online advertising, The Malaysian Women’s Weekly’s digital presence provides advertisers a new reach of audience with web executions such as banner ads (including leaderboard, medium rectangle and half banner ads), site takeover, web advertorials, web videos, editorial sponsorship, and multi-platform campaigns across print and digital.
Figures show that in its launch month in June, womensweekly.my garnered 184,677 unique visitors, with 239,308 page views, said the magazine.
Editor-in-chief of The Malaysian Women’s Weekly, Elaine Kwong, said, “Taking a monthly magazine to a 24/7 website is exciting – but the principles are the same. The quality, integrity, tone, and breadth of stories are consistent with the magazine.”