Wing Tai Retail has appointed Starcom MediaVest Group as its media agency, Marketing understands.
StarCom will be handling integrated media buying and planning duties for Wing Tai Retail in Singapore. The account was previously held by ZenithOptimedia.
Wing Tai Retail is the region’s fastest growing property and lifestyle companies with brands like Ben Sherman, Karen Millen, Warehouse, BCBG MAXAZRIA.
Listed on the Singapore Stock Exchange since 1989, it is an investment holding company with a key focus on growth markets in Asia, with assets exceeding SG$3 billion.