Win Mak named Hong Kong CEO for WPP digital network Mirum

Win Mak, founder of digital agency Designercity, has been named Hong Kong CEO of WPP's newly formed digital network Mirum.WPP last week revealed an ambition plan to consolidate all the digital assets under JWT into a single global network. Across Asia this included XM Asia Pacific, which acquired a majority share of Designercity some 18 months ago.As CEO of Mirum Hong Kong, Mak will have a brief to bring together a number of assets, including the best digital innovation from Designercity and the creative firepower of JWT.He said an integrated agency model like Mirum would add significant value to clients looking for digital, IT and creative integration."We see a big change in how pure-play digital agencies are working with traditional creative agencies. Hong Kong is a very important part of the wheel, we are helping clients on a global scale," he said.Some of those clients already include HSBC, which has worked with Designercity for the past year.With Mirum locking in its plans for Hong Kong, the next phase of expansion is expected to be Mainland China, where JWT has a significant presence.Mak added that plans about Mirum's China expansion would be revealed over time.