Wildlife Reserves Singapore (WRS) has called for a media pitch.
Marketing understands that the appointed agency will be for the local market and will handle all attractions under Wildlife Reserves Singapore. This includes Jurong Bird Park, Night Safari, River Safari and the Singapore Zoo. Marketing has reached out to WRS for more details.
In January this year, WRS launched an out-of-home (OOH) campaign with the help of Possible Singapore to raise awareness about the illegal wildlife trade. Digital OOH screens with two animals – the Yellow-Crested Cockatoo and the Sunda Pangolin were shown, crushed against the screen, struggling feebly for freedom. This was to give a raw, unfettered look at the brutal behind-the-scenes of the trade. The media agency on the project was Zenith.
Recently, tourist attraction operator jumped on the Pokemon Go action, incorporating the game into its marketing ahead of the National Day Holiday. To help guests look for the rare Pokemon critters, it developed a map detailing locations of the Pokemon Gyms and Pokestops in Jurong Bird Park, Night Safari, River Safari and the Singapore Zoo.