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Whybin\TBWA appoints regional CEO

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Paul Bradbury(pictured) has been appointed as the regional chief executive officer of the Whybin\TBWA Group Australia and New Zealand, overseeing Whybin\TBWA, Digital Arts Network (DAN), The Integer Group, Eleven PR and Fleishman Hillard.Joining Whybin\TBWA Sydney in 2007, Bradbury has been the CEO of the Sydney group since 2011. In that time, the agency has effectively doubled in size with significant new business wins including David Jones, Insurance Australia Group (IAG), Tourism New Zealand, Lion Nathan and Tabcorp.Bradbury's promotion is effective immediately and he will report to Scott Whybin, chairman and regional executive creative director of the Whybin\TBWA Group, Australia and New Zealand.Andrew Scott will continue as CEO of Whybin\TBWA Group Melbourne and Todd McLeay will continue as CEO of Whybin\TBWA Group New Zealand."I am extremely proud of what Paul and the team in Sydney have achieved. Our Melbourne and Auckland offices are also enjoying tremendous growth and producing great work, so Paul’s opportunity is to build on the momentum of our offices to deliver the capabilities and ideas our clients need going forward," said Whybin.He added, "Given Paul's strong international experience, he is perfect to build the Australian group's relationship with the rest of TBWA's global network, which will be an increasingly important link that we can provide for our clients, from our Australian hubs."

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