Paul Bradbury(pictured) has been appointed as the regional chief executive officer of the WhybinTBWA Group Australia and New Zealand, overseeing WhybinTBWA, Digital Arts Network (DAN), The Integer Group, Eleven PR and Fleishman Hillard.
Joining WhybinTBWA Sydney in 2007, Bradbury has been the CEO of the Sydney group since 2011. In that time, the agency has effectively doubled in size with significant new business wins including David Jones, Insurance Australia Group (IAG), Tourism New Zealand, Lion Nathan and Tabcorp.
Bradbury’s promotion is effective immediately and he will report to Scott Whybin, chairman and regional executive creative director of the WhybinTBWA Group, Australia and New Zealand.
Andrew Scott will continue as CEO of WhybinTBWA Group Melbourne and Todd McLeay will continue as CEO of WhybinTBWA Group New Zealand.
“I am extremely proud of what Paul and the team in Sydney have achieved. Our Melbourne and Auckland offices are also enjoying tremendous growth and producing great work, so Paul’s opportunity is to build on the momentum of our offices to deliver the capabilities and ideas our clients need going forward,” said Whybin.
He added, “Given Paul’s strong international experience, he is perfect to build the Australian group’s relationship with the rest of TBWA’s global network, which will be an increasingly important link that we can provide for our clients, from our Australian hubs.”