Guardian Indonesia outperformed Southeast Asian brands on Instagram for International Women’s Day (IWD) posts by a long shot with a total of 1,094 interactions, according to social marketing platform Socialbakers. The multi-pic post compiled a series of various Guardian’s Indonesia employees balancing the scales with hand gestures in line with this year’s IWD theme, #BalanceForBetter.
After JBL Indonesia’s 771 interactions, Malaysia’s La Juiceria Superfoods & Cold-Pressed Juices came in third at 246. While not as high as the Indonesian brands, La Juiceria took up three of the top 10 winning posts. Overall in Instagram, Malaysia also did the best, with six brands on top 10 chart. Interestingly, KPMG Malaysia was the only enterprise brand to be listed among the Top 10 brands on Instagram in Southeast Asia.
Across Instagram and Facebook, lifestyle brands across the region received the most engagements on their International Women’s Day posts. The hospitality industry was particularly well-represented on Instagram and Facebook, with three spots in the top 10 rankings for each platform. Malaysia brand XIXILI is the only one that made it to the list on both social media platforms.
On Facebook, Manulife Cambodia won the hearts of users, with a total of 2,519 interactions. Its post called for fans to apply Manulife Cambodia’s #BalanceForBetter photo frame on their profile pictures to win prizes.
Meanwhile, YouGov had also released a report on brands that have left the most positive impression on women. Singapore Airlines clinched the top spot.