Where is the future of B2B sales and marketing headed [VIDEO]

In an age where traditional business models are being disrupted, largely led by digital, all the functions of a business have come under the scanner- sales and marketing being no exception.And this is more so in a B2B company where marketing’s role has changed substantially over the years. Thanks to social and digital tools, marketing is capable of going beyond the role of simply generating demand to actually closing deals. This has further blurred the lines between sales and marketing.To combine sales and marketing functionally, is a compelling logic but easier said than done.Ahead of our B2B conference, end of this month, Marketing talks to Tom Skotidas of Skotidas a B2B social media marketing agency with a focus on lead generation, on how sales and marketing to colud collaborate a lot more closely.[Marketing Magazine’s first B2B marketing forum will be held on 28 November at Four Seasons Hotel Singapore.  Hear from Chong and other senior marketers at the event. More details here. To book your seats for the conference contact Carlo Reston at carlor@marketing-interactive.com or +65 6423 0329, +65 9727 0291.]Watch the video here.http://vimeo.com/111810606Hear from Skotidas and several other senior marketers and brands such as Cisco, Honeywell, Palo Alto Networks, Volvo and others on 28 November at the Four Seasons Hotel, Singapore. To book your seats for the conference contact Carlo Reston at carlor@marketing-interactive.com or +65 6423 0329, +65 9727 0291