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Wharf T&T taps Kay Tse for whimsical TV commercial

To mark its 20th anniversary, Wharf T&T has launched a branding campaign starring pop diva Kay Tse (謝安琪), who lends voice to the new TV commercial theme song.

Created by production house Glance Ltd, the campaign brings cloud applications to light and comprises print in newspapers and magazines, as well as ads on outdoor TVs, mobile apps, online platforms and social media portals.

Dubbed “Cloud @ Your Fingertips”, the TVC aims to make cloud audible fronting Tse, who plays a musician performing the ad’s theme song on a crystal piano magically transformed by a computer keyboard.

“This year’s commercial harnesses the power of music to make cloud tangible with evident values; through Kay’s music, cloud becomes audible to the ears,” said Wharf T&T president Vincent Ma.

“Succeeding last year’s campaign theme, cloud is no longer intangible but visible, audible and right at your fingertips with real business benefits,” said Ma, who added that 2014 was a record-breaking year for Wharf T&T with the highest revenue and operating profit.

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